"Welcome to the General Store!  We're all about bringing you the best styles from our favourite brands. We are passionate about supporting New Zealand design especially those with a strong focus on sustainability. Come see us if you are in Martinborough, we are open 7 days or shop with us 24/7 online, Afterpay available.

The General Store proudly carries Martinborough’s best collection of all the Fashion, Footwear and Homeware brands you know and love, including: Kowtow, Juliette Hogan, Kate Sylvester, Veja, Marle, Yu Mei, Huffer, Assembly Label, Kip & Co, Fazeek, Zulu & Zephyr, Saben, Birkenstock, Nature Baby, By Charlotte, Ben Sherman, Commoners, Standard Issue & more.

A trip to Martinborough just isn’t complete without a visit to the iconic General Store.'